Makeup has to adapt to the changes in skin as people age. Many women find that, especially on mature skin, the same routine they used in their 30s and 40s no longer looks as good.
Sandy Linter, a celebrity makeup artist, often reminds her clients that using products differently is more important than adding more of them. Additionally, picking the appropriate textures and tones can have a major effect, as explained by Nick Lujan, director of artistry at Kevyn Aucoin Beauty.
There are 5 typical mistakes made by women over 50 while doing their makeups; but according to the experts, there are also 5 easy fixes that can give your regular look a sense of renewal, softness, and brightness too.
1. Applying too much concealer
One of the simplest ways to make makeup appear heavier is to over-conceal. “Using too much concealer points out what you’re trying to hide.” as Sandy Linter states. Thick layers highlight the texture beneath the eyes and settle into wrinkles.
The solution is simple: select a hydrating, lightweight concealer, apply less than you believe you need, and only apply it where the darkest areas are most noticeable. To ensure that you only fix what is actually visible, always put it after your foundation.
2. Skipping facial hydration and primer
Applying foundation to dry skin is a quick way to draw attention to wrinkles and uneven areas. Skipping prep works against you because skin naturally loses moisture over time.
Before using a smoothing primer, make sure your face is sufficiently hydrated. The makeup looks better and lasts longer without leaving a greasy finish if a hydrating or glow-boosting primer is applied. By taking this step, mature skin stays flexible, comfortable, and youthful-looking all day.
3. Choosing the wrong foundation shade
As we age, our skin tone changes, occasionally becoming more uneven, duller, or lighter. A wrong shade can give the face a washed-out or flat appearance.
Linter suggest choosing slightly warm tones, that are frequently referred to as “golden,” “warm,” or “honey.” A more seamless match can be created by testing the shade on the upper chest or neck rather than the jawline. Warmer colors help balance redness without making the face look heavy and brighten the complexion.
4. Overdoing contour and skipping cream blush
Despite its popularity on the internet, intense contouring rarely looks good on older skin. The face could seem dragged down by rough stripes. Instead, choose gentle touches in place of sharp contour.
After lightly putting on bronzer to the nose, cheeks, and forehead, apply a coral or pink cream blush high on the cheekbones. Cream formulas are absorbed by the skin, giving it a youthful flush and a subtle lift that powder doesn’t have.
5. Going all matte—or too shiny
As Nick Lujan from Kevyn Aucoin Beauty explains, balance is the most important. If the whole makeup is matte, it can make the face look flat, and if it’s too glossy or have shimmery textures, it can highlight every line.
The expert recommends mixing matte eyeshadow with a subtle glowing foundation for something of a more natural look.
Looking good, according to our skins
If you are interested in changing your routine, you don’t have to start from scratch. Let go of methods that aren’t working for you and first acknowledge the needs of your skin.
The most important step before doing your makeup is preparing the skin, and that is an everyday job: using day or night cream, sunscreen throughout the day, serums, and more.
Then it will be time for makeup. You can remove years from the way you look with a little facial hydration, the correct primer, warmer foundation colors, a gentle cream blush, and well-balanced finishes.
After all, makeup is about enhancing what’s already there.